1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional production values will continue to drop, or do you think amateur user-generated content will get better overtime? WHY?
I don't think that professional production values are dropping by any means. Some producers feel as if a "home-made" looking advertisement, movie or show is best for that certain media. For example, the eTrade commercials look "homegrown." However, the reasoning behind this is because it is supposed to emulate the recording of a video on a laptop. If the producers of eTrade commercials made the advertisement in high-defonition, it would not have the same effect.
2. What social media sites do you find yourself using the most, and why? In your opinion why is Facebook so much more successful than MySpace, and do you think Facebook is "here to stay" for the long term?
I find Facebook most addicting of all the social media sites, and it is definitely "here to stay." More and more people join Facebook everyday, and the age of the average Facebook user continues to grow younger as time goes on.
I think Facebook is more successful than MySpace because it is safer. There are ways to block unwanted people from viewing your profile, and you can even be "unsearchable" from everyone. I feel as if MySpace profiles were always just out in the open for everyone to be able to see.
3. Why is transparency such an important concept in the Social Media World? Is it MORE or LESS important in the offline world? Why?
To be honest, I don't really understand what transparency is. But, according to the article, it is defined as openness, communication and accountability. It seems an important concept in the world of social media because online, a person blogging can be whoever he or she want, and can share whatever he or she wants, being ultimately open. As a result, it seems transparency would be less important in the offline world. Transparency online is used for self-motives and social gain, which is not something that would occur in real life.
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